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For information about advertising, please call 603-298-6082 or email us at advertising@vnews.com
All advertisers who submit via email or fax will receive a confirmation that we have received the material prior to scheduling the advertising. Please include a phone number with your submissions where you can be reached between 8 a.m. and 5 p.m. If you do not receive a confirmation from us, we may not have received your information.
CONTACTS
Advertising Staff
Richard B. Wallace Advertising Director Ext. 245 email: rwallace@vnews.com
Kelly T. Vigue, Retail & Classified Manager Ext. 246 email: kvigue@vnews.com
Outside Sales Staff
- Fred Bender, Ext. 241
- Dan Bessette, Ext. 239
- Bill Hood, Ext. 243
- Ron Pierson, Ext. 238
- Cindy Watson, Ext. 237
Support Staff
- Briana Beach, Advertising Support, Ext. 240
- Beth Chapin, Customer Service, Ext. 233
- Debi Hutchins, Customer Service, Ext. 232
- Jesse Poliquin, Customer Service, Ext. 276
- Carolyn Gernhard, Customer Service, Ext. 277
- Harry Kinne, Advertising Support, Ext. 235
TOP OF PAGE | CONTACTS | PLACING AN AD | DEADLINES & SPECIFICATIONS | VALLEY NEWS HOMEPRODUCTS
The Valley News
The Valley News has won numerous editorial, advertising and design awards and occupies a position of leadership in the Upper Valley News.
The Sunday Valley News
The Sunday Valley News brings the same quality product home each Sunday. Included in each edition is our Business section, Travel pages, wedding announcements and so much more.
Valley Television
Valley Television gives Upper Valley readers the whole picture... complete, accurate and timely listings for channels received in the area, every day, all day, all week long. As an insert into the Sunday Valley News, Valley Television translates into prime time value for an advertiser's message.
Valley Advantage
The Valley ADVantage is our total market coverage product. It enables ROP and insert advertisers to reach over 50,000 households throughout the Upper Valley. An ideal way to reach a wide variety of readers in a cost effective way.
Special Sections
In addition to Daily & Sunday coverage, the Valley News publishes special issues throughout the year, each geared to a specific subject matter and reader audience. Sections such as Fashion & Bridal, Summer Calendar and Fall Cars allows advertisers to target market segments at a time when their message has the greatest impact. Please see our quarterly Special Sections Calendar below.
Special Sections
Please check back for future updates or call 603-298-6082 for more information on upcoming sections.
Valley Almanac
Deadline: July 3
Published: July 20
An interesting look at our communities with informative facts and figures as well as things to see and do in our surrounding area. An ideal resource for the consumers and a superior advertising vehicle for any type of business from specialty stores to area services. Don’t be left out of this section produced only every other year.
Summer Calendar
Deadline: July 11
Published: July 26
A comprehensive list of August events. A handy locator map directs residents & visitors to your business.
Summer Olympics
Deadline: July 25
This section will explore the upcoming Games of the XXIX Olympiad being held in Beijing, China beginning August 8. We will look at local athletes involved in these games as well as an overall look at the Summer Olympics.
Valley Parents
Deadline: July 25
Published: August 8
A quarterly special section from the Valley News. Valley Parents explores parenting in the Upper Valley with entertaining articles, tips and ideas of fun-filled things to do with kids and a calendar of events.
Bus Routes
Deadline: August 15
Published: TBA
A quick reference listing of bus routes for Upper Valley schools. A must have for every parent.
Glory Days of the Railroad Festival
Deadline: August 15
Published: August 29
The 16th annual Festival will be held Saturday, September 6th this year. This family-oriented, fun-filled, daylong celebration of railroading—past present and future. This section will get extra circulation as the program for the event.
United Way
Deadline: August 22
Published: Sept. 3
This section will contain information on the Upper Valley United Way. The booklet will be used throughout the 2008 United Way Campaign as an informational piece.
Fall Dining Guide
Deadline: Sept. 5
Published: Sept. 21
This menu guide is just in time for the fall foliage season. Be sure to list your house specialties in this guide. The Dining Guide is distributed in the Valley News as well as high traffic areas in the Upper Valley region.
TOP OF PAGE | CONTACTS | PRODUCTS | DEADLINES & SPECIFICATIONS | VALLEY NEWS HOME
PLACING AN AD
All advertisers who submit via email or fax will receive a confirmation that we have received the material prior to scheduling the advertising. Please include a phone number with your submissions where you can be reached between 8 a.m. and 5 p.m. If you do not receive a confirmation from us, we may not have received your information.
Retail Display, Transaction or Classified Display
Display & Transaction ads can be placed in the following manner:
To Place a Display or Transaction Ad by Phone:
Please call us at 603-298-6082 or 800-874-2226
To Place a Display or Transaction Ad by Fax:
Please fax your ad to (603) 298-0212. Please include a phone number where we can reach you to confirm your advertisement.
To Place a Display or Transaction Ad in Person:
Bring your ad into our office at 24 Interchange Drive, West Lebanon during our office hours of Monday - Friday, 8:00 a.m. to 5:00 p.m.
To Mail a Display or Transaction Ad to us:
Please mail the ad copy, your name, mailing address, billing phone number and a phone number where you may be reached Monday-Friday between 8 a.m. and 5 p.m. to: Valley News Classifieds, PO Box 877, White River Jct., VT 05001.
To Email a Display or Transaction Ad to us:
email your ad to composing@vnews.com. Please include a phone number you can be reached at between 8am and 5pm. Please follow the below guidelines:
GUIDELINES FOR ELECTRONIC ADVERTISING SUBMISSION
There are several options in submitting Advertising to the Valley News in an electronic format:
On Disk, E-Mail or AP AdSend
If you have any questions concerning electronic copy/ad submission, please contact Glenn Grote, prepress manager, at 603-298-8711 Ext. 270.
Virus Protection
Disks received will be checked for computer virus. Any disk infected with a virus will be returned unopened.
Formats
We can accept art and photos in the following formats:
TIFF, EPS, JPEG, PDF, PICT
Resolution should be set at 200 dpi. All artwork must be properly linked with the file. Colors must be CMYK.
Media Accepted
Floppy Disks (Mac & PC), 100 MB & 250 MB Zip (Mac & PC), CD
The Valley News is not responsible for damaged disks or unreadable files.
For "First Time" Transmissions
Please submit your initial digital ad one week prior to the run date in case there are unforeseen problems or send us a sample ad. Full size camera ready copy should be submitted with the first ad in case there is a problem with the disk. Hard copy of ads is always welcomed in addition to electronic submission.
Scheduling
All ads should be scheduled by the appropriate deadline with our advertising department. The prepress department cannot schedule ads and will refer all inquiries to the Advertising department. Advertising copy submitted electronically should reach us by 12:00 Noon for the next days paper except for 12:00 Noon Friday for Sunday and Monday's paper.
File Size
The largest file size we can accommodate via E-mail is 10MB. Larger files should be submitted on disk. Email address: Composing@vnews.com
Please use Stuff-It when compressing files for the Macintosh; WinZip when compressing for the PC. If you do not have this software, please let us know.
File Type
The Valley News can work with the following applications:
QuarkXPress thru 6.0, InDesign 2.0, PageMaker 6.5, Photoshop 7, Multi-Ad Creator
For "text only" files: File needs to be saved as plain text.
Because of font and image size issues, Adobe Acrobat (PDF files) are preferred.
In-Column Ad
To Place a Classified Ad by E-mail
Send us an e-mail containing the following information:
1. Your name mailing address, billing phone number and a phone number where you may
be reached Monday-Friday between 8 a.m. and 5 p.m. We cannot run an ad until we can
confirm all required information with you and provide you with a cost quote for the ad, so this is very important. There is a charge for classified ads placed in the Valley News.
2. The Classification under which you'd like the ad to appear. (We reserve the right to require ads to be under the most appropriate classification.)
3. The text for your ad.
4. Scheduling information. When you'd like the ad to start and how long you'd like it to run for.
5. E-mail the information to: classified@vnews.com
To Place a In-Column Ad by Phone:
Please call us at (603) 298-6082
To Place a In-Column Ad by Fax:
Please fax your ad to (603) 298-0212. Please include a phone number where we can reach you to confirm your advertisement.
To Place a In-Column Ad in Person:
Bring your ad into our office at 24 Interchange Drive, West Lebanon during our office hours of Monday - Friday, 8:00 a.m. to 5:00 p.m.
To Mail a In-Column Ad to us:
Please mail the ad copy, your name mailing address, billing phone number and a phone number where you may be reached Monday-Friday between 8 a.m. and 5 p.m. to: Valley News Classifieds, PO Box 877, White River Jct., VT 05001.
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DEADLINES & SPECIFICATIONS
Advertising Rates
* View PDF of rate card [244kb]
| Publication Day |
Retail & Classified Display |
Transactions |
In-Column |
| Sunday (C & E) |
3:00pm Weds |
N/A |
N/A |
| Sunday (A, B, D & F) |
3:00pm Thurs |
4:30pm Fri |
4:30pm Fri |
| Monday |
11:00am Fri |
4:30pm Fri |
4:30pm Fri |
| Tuesday |
3:00pm Fri |
4:30pm Mon |
4:30pm Mon |
| Wednesday |
3:00pm Mon |
4:30pm Tues |
4:30pm Tues |
| Thursday |
3:00pm Tues |
4:30pm Weds |
4:30pm Weds |
| Friday |
3:00pm Weds |
4:30pm Thurs |
4:30pm Thur |
| Saturday |
3:00pm Thurs |
4:30pm Fri |
4:30pm Fri |
Cancellation deadlines are the as as placement deadlines.
Advertisements requesting a proof, advance deadlines 24 hours.
Mechanical Measurements
* Flexography
* Halftone screen up to 90 line
* Broadsheet page: 6 columns to a page, each column 2 1/16" wide with 1/8" between columns. Column depth, 20.75", 124.50 column inches per page.
* Classified Page: 9 columns to a page, each column 1 5/16"" wide with 1/8" between columns. Column depth, 20.75", 186.75 column inches per page.
Column Widths in inches:
R.O.P.
| 1 Column |
2 Columns |
3 Columns |
4 Columns |
5 Columns |
6 Columns |
| 2 1/16" |
4 1/4" |
6 7/16" |
8 5/8" |
10 3/4" |
13" |
Classified
| 1 Column |
2 Columns |
3 Columns |
4 Columns |
5 Columns |
6 Columns |
7 Columns |
8 Columns |
9 Columns |
| 1 5/16" |
2 3/4" |
4 1/4" |
5 11/16" |
7 1/16" |
8 5/8" |
10 1/16" |
11 1/2" |
13" |
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